Despite the doom and gloom about inactivity and the rise of obesity, some good news did break recently: people still want to remain fit. Even better (at least for the varied population of ASBA members): they don’t all necessarily want to go to the gym to do it – and the younger generation is leading the charge.
A recent report published in Athletic Business (originally printed in the Chicago Herald) noted an uptick in the number of adults participating in league play. According to Sports Marketing Surveys USA, health and socialization are the driving forces behind the growing popularity of adult recreational sports leagues, particularly among Millennials, who are twice as likely as their Generation X counterparts to participate in team sports as adults.
The report noted that local YMCAs have reported their most popular adult sports leagues include basketball, soccer, hockey, tennis, volleyball and golf. Many community centers, churches and even local businesses sponsor adult sports leagues.
As the Millennial generation continues its active trend, it puts more pressure on parks, community centers and more to keep facilities up to par – and even to build more of them. In fact, a recent survey by the American Society of Landscape Architects found that among the most in-demand amenities were bocce courts, pickleball courts and basketball courts – including in multi-family development.
Expect these popular facilities to continue to be in demand, particularly as the younger generation looks to sports for not just recreation but social time.