The Games in Rio are in full swing but that’s not stopping a former Olympic destination from cashing in on its glory days.
The surface of the iconic facility that hosted track and field events in London in 2012 has been dismantled and is being sold off, piece by piece, to those who want a piece of the (ahem) action.
According to an article in Inside The Games, framed pieces of track measuring 7.5 cm x 12 cm (a little larger than 2” x 4”) are available for people to buy at $79. For those who want something more substantial, there is also the opportunity to purchase “Track in a Box” – a 26cm x 16cm (about 10” x 6”) piece of track sitting inside a piece of laser-cut foam which surrounds a zinc-etched plaque – for $130.
Early on, officials made available for purchase a very limited number of premium sections, including numbers from both the start and finishing lines; however, most of the material being sold off was taken from the 100-meter straightaway where Jamaican superstar Usain Bolt won gold and set a new Olympic record of 9.63 seconds.
In May, following the removal of the old surface, British track stars CJ Ujah and Adelle Tracey ceremoniously helped install the new one, in order to have it be up and running in time for the Müller Anniversary Games.
Proceeds from the sale of the track will go back into maintaining and operating the London Marathon Community Track and the London Stadium, which will be the new national competition centre for UK Athletics as well as the home of Premier League football club West Ham United. (West Ham is renting its area of the facility for $3.5 million per year.)
Sections of the track are also being given to local schools, London 2012 Olympic and Paralympic gold medalists and other partners, recognizing their contribution to the stadium’s past and its future.
The Community Track will be the home of the Newham and Essex Beagles, and the London Stadium will continue to host community events.